Revolutionizing Buddhist Vegetarian Food Packaging: Follow Me

Juntao Liu's Award-Winning Design Breaks Traditional Boundaries

The inspiration behind "Follow Me" came from a desire to break away from the traditional and sometimes outdated perceptions of Buddhist products. Liu's design aims to rejuvenate these perceptions and make the products more relatable to the younger generation, the main target customer group of this product. The designer has successfully achieved this by retaining only the most essential design elements, resulting in a more streamlined, fashionable, and approachable product.

One of the unique properties of this design is its simplicity. Liu has stripped away the unnecessary elements often found in traditional packaging, leaving only the most essential. This minimalist approach not only makes the product more appealing to its target audience but also sets it apart from other products in the market. The design is both concise and stylish, reflecting the tastes and preferences of the younger generation.

"Follow Me" measures 80mmx40mmx300mm, a compact size that is convenient and easy to handle. The design process began in Xi'an in June 2018 and was completed in November of the same year. Despite the relatively short timeframe, the project was executed with precision and attention to detail, resulting in a product that is not only aesthetically pleasing but also functional.

The design has been tagged with keywords such as "Buddhism" and "food", reflecting its core essence. The Silver A' Packaging Design Award it received in 2020 is a testament to its excellence. This prestigious award is given to designs that demonstrate outstanding expertise, innovation, and artistic skill, and "Follow Me" certainly fits the bill. The design not only showcases Liu's technical prowess but also his ability to evoke positive feelings and amazement through his work.

In conclusion, Juntao Liu's "Follow Me" is a revolutionary design that has successfully bridged the gap between tradition and modernity. It is a perfect example of how design can be used to challenge preconceived notions and make products more appealing to a wider audience. With its minimalist approach and stylish aesthetics, "Follow Me" is set to change the way people perceive Buddhist vegetarian food packaging.